“The mistake 95% of affiliate marketers are making..."
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Firstly, I think that I must define affiliate marketing. It is a term with which I had no familiarity before reading the article. This is not good because I’m a senior marketing major at the University of Delaware, a school that has a great reputation in the business program. Nevertheless, online affiliate marketing involves linking one’s website to the website of another, usually for the purpose of ecommerce. Commissions are given to affiliates based on the quantity, price, and type of items purchased. Such an affiliate may choose to have his site feature the links of many products, firms, and industries, just a few, or one. How much time an affiliate wants to invest in this online business has a high correlation with how much profit he or she may make.The article states that before entering this specific sect of online marketing, one should do a good amount of research. The main two researched topics are (or should be) as follows:
1. What type of product will be featured? Should there be more than one?
2. What commission percentage will one obtain from a certain affiliate program?
And while these researched topics are very important, there is usually one very important detail missing for most affiliate marketers - as the title of the article states for 95% of them. The answer is found in bold letters, where the author simply writes, "the capture page." The idea is this: one can set up a pre-sale list of information about the product and then ask the potential customer to enter his or her name and email address. From there, the affiliate builds a customer base and is therefore able to contact them in the future about similar or different products. Setting this up is not too difficult; all that is really needed for success is a good autoresponder program.
The article ends by emphasizing a common practice which includes friendliness and willingness to help in almost every situation. If the morale of one’s affiliate marketing based company is high, then customers will trust that company’s suggestion about certain products.
Thank you and peace to you,
Tyler Somers
posted by tyler @ 4:23:00 PM
1 Comments:
I thought this article was extremely interesting and informative. I too am a senior marketing major and had no idea what affiliated marketing was until I read this article. It is definitely an interesting concept and the article makes it seem like an easy way to make money. After the class discussion today on how companies such as Amazon collect information on their site visitors, I found the comments about absolutely positively needing a capture page most fascinating. It is definitely important to gain information about your current and potential customers and a capture page does just that. Once you know who you are marketing too, you can personalize messages and tailor to what each consumer wants. Obviously these elements will definitely help when participating in affiliated marketing programs. As a final comment, I think that affiliated marketing is definitely an interesting concept. I wonder if it is a new phenomenon or if people have been doing if for awhile. I’m also interested to see just how successful it is and if it will grow as the internet continues to grow.
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